• Individuality

    We celebrate your individuality; each ring is custom, made to order, and uses the specific stone you select. Our striking gemstones also offer a refreshing alternative to traditional diamond rings.

  • Ethical

    Our gemstones are consciously sourced from mines around the world — either directly from miners or through suppliers who have responsible relationships with miners.

  • Craftsmanship

    Our rings are handcrafted in Vancouver, Canada by experienced bench jewelers, ensuring a one-of-a-kind piece without prefabricated mounts. This means each piece is designed around the specific gemstone you select.

Our Process

  • 01 / Explore Styles Online

    Browse our online catalogue and bring your dream ring to life. Customize your ring by choosing the style, band colour, karat, and gemstone colour that resonates with your style.

    Don’t see the ring of your dreams? Reach out to start a custom order with us.

  • 02 / Choose your stone

    Whether you choose a style from our catalogue or opt for a custom order, you are fully involved in the process. Once you make your purchase online or pay a deposit, we'll compile a few stones that meet your criteria and share photos and videos by email, allowing you to handpick your one-of-a-kind stone.

  • 03 / Your Design, Your Approval

    Before our skilled bench jewelers start crafting your ring, we'll send you a design rendition for your approval. Your satisfaction is our priority.

  • 04 / Ring reveal

    As your ring takes shape, we'll send you an exclusive video sneak peek. After you give us your final approval, we ship it to you, expedited and with insurance.

  • 05 / Cheers to You and Your New Ring!

    Now, all that's left to do is pop the bubbly (or the question!). Your ring is ready to be part of your story.

  • Have Questions or Want to Chat? We're Here for You!

    Feel free to reach out with any questions or book a consultation to chat. Your journey to the perfect ring is our joy, and we're here to make it extraordinary.

Say Hello to Cathy

Cathy’s passion for gemstones began during a slow spin on a Ferris wheel in Siena, Italy. It was there that her partner presented a distinctive engagement ring — an oval pink sapphire set in rose gold. She had never seen one before, and it perfectly fit her go-your-own-way personality. 

That day, a path was set for two kinds of mad love — one with her partner and the other with gemstones. She left a traditional corporate career to pursue a new dream. To make it official, she obtained a GIA Applied Jewelry Professional diploma. 

Ma Folie is an empowering expression of love. 

book a consultation with cathy

A Few of our Favourites