East West Diamond Ring

An east west diamond ring sets the stone sideways, horizontal across the finger instead of pointing up toward the knuckle.

It's a small change but very intentional.

This collection is built around that sideways orientation.

  • About the East West Setting

    Most diamonds are set north-south, pointing up the finger toward the knuckle the way engagement rings have looked for generations. An east west diamond ring rotates the stone 90 degrees instead, so it runs horizontally across the finger.

    This style is gaining momentum. For example, Zendaya's engagement ring, a cushion cut diamond set east-west and wrapped in a bezel, is a constant inspiration. Elongated shapes like oval, marquise, and emerald cuts were built for this orientation. Turned sideways, they show off length and line in a way a north-south setting never lets them.

  • Why an Oval Works So Well East-West

    Not every diamond shape earns its place in an east west diamond ring. Round and square stones look the same from any angle, so rotating them does nothing. Elongated shapes, like the oval in Beau, is one that actually changes character when they're turned sideways.

  • How to Order an East West Diamond Ring

    Browse the East West Diamond Ring collection above. Beau is Ready to Wear: a one-of-a-kind piece, currently a US size 6, available for immediate shipping or local pick-up at our studio in downtown Vancouver.

    If you love the sideways orientation but want a different stone shape, size, or carat weight, we can create a Made to Order version built specifically for you. Book a consultation or email hello@mafoliegems.com to start that conversation.

    If you're picturing an east-west ring in a shape or setting we don't currently have, we'd love to help you design it. Contact hello@mafoliegems.com for more information.

Love Notes

Our clients don't just love their rings, they remember the experience.

“After visiting other jewellers, we knew Ma Folie was different. Cathy made us feel seen. The ring wasn’t just beautiful, it told our story.”

Victoria A, Vancouver

“As soon as I stepped into Cathy’s studio, I felt completely at ease. She listened and helped us create something deeply personal and full of meaning.”

Holly S., Vancouver

“Cathy brought my vision to life with such thoughtfulness and care. The result was exactly what I’d hoped for. We can’t wait to design our wedding bands with her.”

Nathan L., Toronto

Not sure which ring is right for you?

Book a private consultation with our founder, Cathy.